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Our Mission

Our mission is to deliver safe and effective products to support women in reaching their ultimate hair goals and to restore their confidence and relationship to self-care.

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Psha Labs

Because Your Hair Deserves the Best

Our Origins
Inspired by an Alopecia Story.

After struggling with Alopecia Areata, what started as a mission to find a safe and effective solution to hair loss for herself, turned into a passion for curating products for all women on their hair journey. Psha is more than a brand- it's a movement that aims to normalize our hair struggles, celebrate our stories and empower women with choices that bring joy and beauty to their hair care routine.

Inspired by our founder's Indian heritage, our products take a modern twist on Ayurveda beauty traditions.

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